When making decisions, we like to think that we are rational and objective. However, our choices are often influenced by factors that we are not even aware of, including a cognitive bias called the framing effect. This bias, as described by Plous [2], occurs when an individual's choice from a set of options is influenced more by the presentation than the substance of the information. A framing effect is a powerful tool used in advertising, legal proceedings, and even medical decision-making. In this article, we will explore the framing effect, its impact on decision-making, and how to avoid its negative effects. Read More